Week is a global brand, producing food and drinks. Week decided to renovate the packaging design of its Crishna fruit juice brand.


Usually the same visuals elements and graphic styles are used in the fruit juice category. Therefore we needed a unique solution to differentiate the brand from competitors, while being both natural and appetizing. In this meaning, we created a fruit waterfall concept. The main theme of the packaging is formed with the flowing of the squeezed fruits as a waterfall in the nature. By owning the green color, we created a block effect on the shelf and highlighted the naturality. To be able to feature the appetizingness of the product, we used fresh and big fruit visuals.