Şeker İlavesiz / Sugar Free

Tamek is a well known food brand in Turkey. They produce fruit juices, jam, sauces and canned products since 1955. Tamek extended its jam offer by launching a new sugar-free segment with two varieties.


We have worked on the graphic design by creating a concept around a flying balloon to emphasize the lightness of the product. We created a unique and eyecatchy design without loosing on taste appeal with flying fruits, light blue color and clouds.