Since 1955, Tamek is a famous brand in Turkey with its fruit juices, sauces and canned food products. Tamek launched “Tanelim” a new fruit juice with the orange particles to its juice portfolio.


We created a pulpy rain concept to emphasize the particles in the juice.

We clearly highlighted the differentiating element of the product by using the idea of orange particles falling from the orange clouds.

We used the fruits on green grass to increase the appetite appeal and emphasize naturalness.