Since 1924, as Turkey’s one of the most important and prestigious brands, serving in chocolate and dragee categories, Elit added the brand ‘Jazzy” with the objective to target the young people to the dragee category.


With the crunchiness concept we created for the brand ‘Jazzy’, we highlighted the crunchiness and the taste of the dragees. While using a colorful logo, displaying the background with fun visuals, we emphasized the entertainment face of the brand to gain attention from the young target groups.